Vector image of a car with a vehicle description around it

The Dos and Don’ts of Writing Vehicle Descriptions

When selling a car, your vehicle's description goes beyond mere words; it's the initial handshake with potential buyers and often the critical factor in their decision-making. As the leading platform revolutionising the car sales industry in New Zealand, AutoFlip understands the importance of crafting the perfect listing.

In this guide, we'll explain how to write the perfect vehicle description, highlight potholes to avoid when entering your car details on AutoFlip, and discuss how we can make the whole process as easy as possible.

Vehicle Description Dos

A great car description is more than just a list of features and specifications; it's a bridge that connects your potential buyers to your vehicle, fostering trust and excitement. It's about balancing brevity and detail, ensuring buyers are well-informed yet not overwhelmed. AutoFlip marries specifics with simplicity, empowering buyers to make knowledgeable choices. Here are some key considerations when writing your vehicle description:

Condition Transparency

Honesty is the foundation of any successful transaction, so we encourage you to be upfront about the condition of your vehicle. Your Car's condition will affect its sale, so it’s best to be honest about it. By transparently describing the bodywork, interior, and overall state of your car, you'll not only build trust with buyers but also prevent any misunderstandings down the line.

Distinctive Flair

In the sea of car listings, it's essential to make your vehicle stand out. Showcase any unique features, optional extras, or high-end upgrades that set your car apart from the crowd. This attention-grabbing approach can pique the interest of potential buyers and give your listing an edge.

Maintenance Matters

A well-maintained vehicle is a true gem, and your car description should highlight your diligence in keeping it in top shape. Provide a brief, informative summary of your car's service history and any recent maintenance, as this can significantly boost buyer confidence.

Vehicle Description Don’ts

While providing comprehensive details is essential, there are a few pitfalls to steer clear of when crafting your car description:


Ensure you're not simply duplicating information already available in the vehicle's overview. Your description should complement, not replicate, the core details.

Information Overload

Focus on highlighting the most impactful features and specifications. Overwhelming buyers with endless technical jargon can be more detrimental than beneficial.

Unnecessary Promotion

Remember, your car is the star of the show. Avoid promoting your business or other irrelevant details that could distract from the vehicle.

Find the Right Buyer with the Perfect Vehicle Description

At AutoFlip, we believe in making the car-selling process as seamless and approachable as possible, a philosophy that you should reflect when entering vehicle details. Writing the perfect vehicle description is about creating a narrative that captivates buyers, builds trust, and ultimately leads to a successful sale. After all, the right words can mean the difference between a quick, seamless transaction and a missed opportunity.

When selling your car on AutoFlip, we’ll handle these details for you, ensuring that your listing is compelling, detailed, and accurate. Whether you're a seasoned seller or just starting your journey with AutoFlip, we provide all the resources and support you need to make your sale hassle-free and successful.